WELCOME TO OUR
2024 LOOKBOOK
A COLLECTION INSPIRED BY LONDON'S BOTANICAL GARDENS
"The inspiration for our new 2024 East London Parasol Company collection came from a summer exploring botanical gardens. I was entranced by the waterlily house at Kew and so the 2024 parasols are the colours of a pool of flowering lilies. Nature never makes a mistake, and boldly combines maroon, tawny, raspberry, violet with shades of marigold, orange, green and primrose yellow. I’ve enjoyed bringing together these sometimes surprising colours to create harmonious designs."
Lucy Ferguson
Designer & Founder
INTRODUCING OUR NEW ROUND BAMBOO PARASOLS
"This year I’ve found myself drawn towards violets with shades of marigold, orange, greens and floral prints"
Our round bamboo parasols are made by hand in over 20 separate stages by Balinese artisans. They’re incredibly talented and every part of the parasols is built from scratch, down to the whittling of the parasol arms from bamboo poles. We use sustainable fruit woods and bamboo to create these beautiful parasols using traditional techniques. We have worked with the villages of makers for 7 years and they dictate their own prices, and we don’t haggle over the prices they need to charge.
OUR NEW WISTERIA PRINT
"Our new Flora wisteria print is an instant classic and brings together hints of purple and green for a feeling of pure summer. The flowers and leaves in lilacs and limes contrast with the hydrangea blue tassels for an elegant floral aesthetic which introduces pattern without being over-powering."
EDMUND OCTAGONAL PARASOLS
"We love chevrons and we’ve gone bigger and bolder this year with two new designs of printed zig zag parasols which have a vibe of bohemian Tangier in its international heyday. Our Edmund Green Octagonal Parasol has racing green printed zig zags lined with primrose yellow, it’s both striking and chic. The new Edmund Raspberry Octagonal Parasol is printed with dark fuchsia zig zags and lined with a beautiful coffee colour, which balances the pink and makes this colour combination incredibly versatile."
ELPC X WARNER HOUSE OCTAGONAL PARASOL
"The 2024 collection includes two new designs in collaboration with Warner House, we love working with this amazing company and are honoured to be able to rework their heritage prints. Our joint values of traditional craftsmanship and design are aligned in the Octagonal Parasols we produce, our frames are made by carpenters in Hampshire using sustainable ash wood. We have created a stunning regal ruby purple edition of the Elizabeth Octagonal Parasol (a recoloured classic Warner House Balmoral print) and a sumptuous Peony Jade Green Octagonal Parasol, printed with verdant flora and soaring birds."
PEONY JADE - ELPC X WARNER HOUSE OCTAGONAL PARASOL
A very special garden parasol produced in collaboration with Warner House. The Peony Octagonal parasol has a canopy screen printed with the Warner House Peony design in jade green. Inspired by the mid 18th century Irish plate printed toiles, this peony and sparrow linen fabric design is reimagined in five colours with a watercolour wash effect, ensuring that this beautiful print does not lose its delicate look.
THANK YOU
Working with skilful people, mixing dyes, creating prints, sketching tassels, sharing food, travelling long distances, all to make ever more beautiful pieces is a humbling experience. The creation of these parasols, bases and cushions is so much more than a business, it’s a network of talented artisans across the globe making wonderful objects by hand to bring cheer, colour and creativity to our customers.
