PRIVACY & COOKIES POLICY
By making a purchase, creating a East London Parasol Company Ltd account, using our website, signing up to online marketing, entering a East London Parasol Company Ltd competition, or providing your details to us in store or over the phone, you are acknowledging that your personal data may be used according to the practices set out in this policy.
Our Privacy Promise
Here at East London Parasol Company Ltd, we promise to be transparent with you about how we use your personal data. We are committed to maintaining the safety and security of all personal data from the point of collection to its deletion from our company.
We have to collect some personal data from you in order to provide you with our services. This means that we may also need to share this information with third parties who help us to provide these services, such as our couriers so they can deliver your items to you. We will make sure that all third parties we are engaged with treat your personal data with as much respect as we do.
Who are we?
East London Parasol Company Ltd
Email address: firstname.lastname@example.org
Registered company number: 09617011
How do we collect your personal data?
This section explains how and when we collect your personal data.
You share your data with us when
o You register for an East London Parasol Company account
o You sign up for our newsletter and other online marketing
o You sign up for our catalogue
o You enter our competitions
o You talk with us on the phone or in-store
o You send emails or letters to us
We collect your data when you use these services
o Transactional details when you order something from us
o Cookies gathered from the devices you use to connect to our website or social media platforms
Data from 3rd parties we work with
Our social media platforms
What personal data do we collect from you?
We have to collect some information from you so we can provide you with our services, for example when you order items from us. We do our best to make sure that we do not collect excessive information from you and limit it to only what is necessary for us to provide the service you require.
We do not collect any special category personal data from any of our customers. This includes information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.
Data we collect about you
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
o Identity data – name and title
o Contact data – address, postcode, email address and telephone numbers
o Transactional data – details of products you have purchased from us, including date and time of purchase and spend in relation to that purchase
o Technical data – internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
o Profile data – purchases or orders made by you, your interests, preferences, feedback and survey responses, preferences about the use of the services (including whether you are interested in certain services that we offer)
o Usage data – information about how you use our website, products and services
o Marketing and communications data – your preferences in receiving marketing from us.
Who we share your data with
Our catalogues are delivered by a mailing house, so we need to share your name and address with them. We have ensured that our chosen mailing house will treat your personal data with as much respect as we do.
When you request our catalogue directly from us, if you give us permission, then we will share your name, address and details of your purchases with data profiling companies Abacus and I-Behavior, who manage prospect pools on behalf of retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. The retailers share information on what their customers buy so that other retailers can market to people who may have an interest in their products.
We will share your name, address, email address and phone number with our trusted couriers so that they can make the delivery to you and send delivery updates directly to you. We use different couriers depending on the size of the item(s) you have ordered, how quickly you have requested delivery and where you live, but we will always let you know who will be delivering your order.
Sometimes we run competitions with other businesses. When entering a competition, you may choose whether to also receive marketing from them too. We will always be transparent with you about who the third party is, and we will not share your email with them for marketing unless you opt-in for this.
How long we keep your data
We work hard to ensure that we do not keep your personal data for longer than is necessary to fulfil the purpose for which it was collected. Generally, we will not retain your personal data for longer than six years, as this is the statutory period for retaining HMRC records.
How we look after your data
We will protect the data you entrust to us with appropriate measures and controls, as well as ensuring that the companies we work with are just as careful with your data.
o We will always use appropriate technical and organisational measures to prevent the loss, misuse, destruction or alteration of your personal data.
o We will continually test, audit and monitor our compliance with Information Security standards and relevant Data Protection regulations.
o We are PCI DSS compliant – we do not store any of your card details when you make a payment to us.
o We ensure that the third parties we work with who process your personal data operate under a Data Sharing Agreement.
You have the following rights with regards to your personal data:
o The right to be informed – this privacy notice explains to you how your personal data is processed by us.
o The right to access – you can request that we provide you with all of the personal data that we hold about you. We will provide this to you free of charge within one month of your request.
o The right to rectification – we like to make sure that the information we have about you is correct. You can manage your personal details within your East London Parasol Company account to ensure that they are up to date, or you can contact us to let us know if we have any incorrect information about you by contacting email@example.com
o The right to erasure – you have the right to have your data ‘erased’ in the following situations:
o Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed
o When you withdraw consent
o When you object to the processing and there is no overriding legitimate interest for continuing the processing
o When the personal data was unlawfully processed
o When the personal data has to be erased in order to comply with a legal obligation
o The right to restrict processing – You have the right to request that we stop processing your personal data in certain situations such as:
o Where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data
o Where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds
o When processing is unlawful and you oppose erasure and request restriction instead
o Where we no longer need the personal data but you require the data to establish, exercise or defend a legal claim
o The right to object – You have the right to object to the processing of your personal data in the following circumstances:
o Direct marketing – remember you can opt out at any time from our marketing communications using the preference centre in your East London Parasol Company account, by using the ‘unsubscribe’ function in our marketing emails or by contacting us at firstname.lastname@example.org
o Where the processing is based on our legitimate interests as detailed in the table above
You also have the right not to be subject to a decision that is based solely on automated processing, including profiling. East London Parasol Company undertake some profiling on our customers, but we do not believe these to have a legal or other significant effect on you.
East London Parasol Company use an automated platform to send ecommerce campaigns to customers, based on customer purchase history, frequency and activity. You can opt-out of these emails at any time.
How to contact us
If you still aren’t happy with how we are processing your personal data, you have the right to make a complaint with the ICO here. You can also call them on 0303 123 1113.
Cookies are small text files that are stored on your device when you visit a website that are used to track, save and store information. They enable websites to work properly and efficiently by allowing them to recognise the user’s device and remember things like preferences and items in a basket.
o Ensure you remain logged into the website throughout your browsing session
o Maintain the functions that support your customer journey
o Help us to improve your browsing experience by giving us insight into how our website is being used
We have set out in the table below each of the cookies that we use and their purpose.
How can I change my cookie settings?
You can disable cookies through your web browser’s settings at any time. Visit your browser developer’s website to find out how to do this.
Please bear in mind that disabling cookies may affect and limit the use of our website.
If you would like more information on cookies and privacy legislation, please visit the Information Commissioner’s Office here.