Catalogues

Our catalogues are delivered by a mailing house, so we need to share your name and address with them. We have ensured that our chosen mailing house will treat your personal data with as much respect as we do.

When you request our catalogue directly from us, if you give us permission, then we will share your name, address and details of your purchases with data profiling companies Abacus and I-Behavior, who manage prospect pools on behalf of retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. The retailers share information on what their customers buy so that other retailers can market to people who may have an interest in their products.

Deliveries

We will share your name, address, email address and phone number with our trusted couriers so that they can make the delivery to you and send delivery updates directly to you. We use different couriers depending on the size of the item(s) you have ordered, how quickly you have requested delivery and where you live, but we will always let you know who will be delivering your order.

Competitions

Sometimes we run competitions with other businesses. When entering a competition, you may choose whether to also receive marketing from them too. We will always be transparent with you about who the third party is, and we will not share your email with them for marketing unless you opt-in for this.

How long we keep your data

We work hard to ensure that we do not keep your personal data for longer than is necessary to fulfil the purpose for which it was collected. Generally, we will not retain your personal data for longer than six years, as this is the statutory period for retaining HMRC records.

How we look after your data

We will protect the data you entrust to us with appropriate measures and controls, as well as ensuring that the companies we work with are just as careful with your data.

o We will always use appropriate technical and organisational measures to prevent the loss, misuse, destruction or alteration of your personal data.

o We will continually test, audit and monitor our compliance with Information Security standards and relevant Data Protection regulations.

o We are PCI DSS compliant – we do not store any of your card details when you make a payment to us.

o We ensure that the third parties we work with who process your personal data operate under a Data Sharing Agreement.

Your rights

You have the following rights with regards to your personal data:

o The right to be informed – this privacy notice explains to you how your personal data is processed by us.

o The right to access – you can request that we provide you with all of the personal data that we hold about you. We will provide this to you free of charge within one month of your request.

o The right to rectification – we like to make sure that the information we have about you is correct. You can manage your personal details within your East London Parasol Company account to ensure that they are up to date, or you can contact us to let us know if we have any incorrect information about you by contacting hello@eastlondonparasols.com

o The right to erasure – you have the right to have your data ‘erased’ in the following situations:

o Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed

o When you withdraw consent

o When you object to the processing and there is no overriding legitimate interest for continuing the processing

o When the personal data was unlawfully processed

o When the personal data has to be erased in order to comply with a legal obligation

o The right to restrict processing – You have the right to request that we stop processing your personal data in certain situations such as:

o Where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data

o Where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds

o When processing is unlawful and you oppose erasure and request restriction instead

o Where we no longer need the personal data but you require the data to establish, exercise or defend a legal claim

o The right to object – You have the right to object to the processing of your personal data in the following circumstances:

o Direct marketing – remember you can opt out at any time from our marketing communications using the preference centre in your East London Parasol Company account, by using the ‘unsubscribe’ function in our marketing emails or by contacting us at hello@eastlondonparasols.com

o Where the processing is based on our legitimate interests as detailed in the table above

Profiling

You also have the right not to be subject to a decision that is based solely on automated processing, including profiling. East London Parasol Company undertake some profiling on our customers, but we do not believe these to have a legal or other significant effect on you.

East London Parasol Company use an automated platform to send ecommerce campaigns to customers, based on customer purchase history, frequency and activity. You can opt-out of these emails at any time.

How to contact us

If you want to talk to us about anything in this privacy policy, find out more about your rights or to exercise your rights, please contact us using the information provided in the ‘Who are we?’ section of this Privacy Policy and our team will be happy to help.

Not happy?

If you feel that we have not processed your data according to the law, please let us know using the contact details in the ‘Who are we?’ section of this Privacy Policy and we will do our best to correct the situation.

If you still aren’t happy with how we are processing your personal data, you have the right to make a complaint with the ICO here. You can also call them on 0303 123 1113.