East London Parasol Company Ltd

After many sunny seasons together, I have made the heart-wrenching decision that we can no longer continue our business. 

It’s been a challenging time as a small business, navigating rising costs, international turbulence. Brexit has made shipping near impossible and limited our market. With the UK’s financial instability, it has become harder each year to make ends meet.

This company has been my baby for 10 years. Now I have a young family who require more of my love and attention than I’ve been able to give. I’ve learned that, on my journey as a mum, it is not possible to have it all at once.

And so, with sadness and soul searching I’ve made the decision that, for now, we are going to close. I hope we reopen someday, like a magical chocolate factory, with new designs to delight you.

This a goodbye with gratitude—I am endlessly thankful for every message, every order, and every moment you’ve shared with us under one of our parasols, and for our team, our makers and the people who have supported us over many years. It has been a momentous year to cap off a decade of parasols, we won the Best Emerging Brand Award from Great British Brands and we produced a sell out 2025 collection, I am so happy you loved the designs and I hope they continue to ornament your gardens.

We will be sharing parasol care guides, repair guides and listed stockists of spare parts to support you when we go. Sign up to our newsletter and we'll let you know as soon as they're live.

Thank you for the exuberance, joy, celebrations and love you’ve shared with us. Thank you for letting us be part of your summers. It has meant the world. 

I appreciate you A LOT

Lucy xx