East London Parasol Company was founded in 2015 and launched in June 2016.
It has been a journey and adventure bringing together gorgeous fabrics and hand crafts from across India and Indonesia to create ever more decadent, sumptuous garden parasols. We are delighted to add matching cushions, table cloths and napkins to our range, hand block printed on the highest quality cottons.
Whilst living in Kerala, southern India, Lucy saw decorative parasols used in religious celebrations. Inspired by the riotous colours she bought her own to celebrate under, little knowing this would lead to a business. On her return to east London she continued to celebrate under her parasols and soon no occasion was complete without one.
The parasols are a labour of love and artisanal alchemy. The new season's stock has been made across India and Indonesia. The silver fringes and top pieces are made in Kerala by the temple umbrella makers and have been flown to Bali and become part of their traditional parasols. The Kerala temple umbrella fringing also travelled to Jaipur where a community of Rajasthani women have learned how to work with it. The canopies are made from taffetas, hand block prints and antique Rajasthani textiles.
The parasols were made by cheerful people. Lucy worked alongside them and they shared sweets and stories. The parasols weren't made in a dark room full of sewing machines, and they wouldn't be here if it weren't for the people. You can read more about them on our blog.