East London Parasol Company was founded in 2015 and launched in June 2016.
Whilst living in Kerala, southern India, Lucy saw decorative parasols used in religious celebrations. Inspired by the riotous colours she bought her own to celebrate under, little knowing this would lead to a business. On her return to east London she continued to celebrate under her parasols and soon no occasion was complete without one.
The parasols are a labour of love and artisanal alchemy, made across India and Indonesia. The silver fringes are made in Kerala by the temple umbrella makers and have been flown to Bali and become part of their traditional parasols. The canopies are made by talented people using hand block printed cottons from Jaipur and hand-painted fabrics from Bali.
A whole street of Balinese artisans have taken 6 months to make the bamboo parasols and block printers 4 months to make the cushions. The William Morris parasols use 24 screens to create the print. The stone bases are made by seventh generation stone carvers in Rajasthan and it takes 3 months for people to carve them.
These handmade products are very beautiful, but slow to create. They’re a labour of love and we hope you love them too.
We hope you like the new collection, and thank you for your support of our company in this time.